Why We Focus on Small Product Companies—and Why It Matters

At Booliant, we made a deliberate choice: to focus on helping small product companies build great software. 

Why?

 Because we’ve been in their shoes. We know what it’s like to have a big vision, limited resources, and a small team that’s wearing multiple hats. These teams are scrappy, creative, and often building something incredibly valuable—but they don’t always have access to the right kind of support.

Most outsourcing firms are built for scale:large teams, rigid contracts, and cookie-cutter solutions. That doesn’t work for a founder trying to ship their next release or a product manager trying to fix a critical user flow.

 We do things differently.

We partner with small product teams like an extension of their core team. We bring not just developers, but product thinking—so we can help prioritize, challenge assumptions, and deliver code that moves the product forward.

Our sweet spot is the in-between: when you’ve outgrown your MVP but don’t have an in-house team to scale. That’s where we can make the biggest difference.

 Because when small product companies get the right kind of help, they don’t just survive—they build amazing things.

 If you’re in that in-between stage and looking for a partner who gets it, let’s talk. We would love to hear what you’re building.